Annual report season – how to write a good one
PR professionals often see writing an annual report as a bore but with a bit of planning and thought, it need not be.
PR professionals often see writing an annual report as a bore but with a bit of planning and thought, it need not be.
Before sitting down to write your next newsletter or brochure ask the question: “What does my audience want to hear? What do they care about?”
Many organisations slog at their key messages, coming up with a mass of words that are often cased in jargon.