Public Relations

MediaWise has worked on issues including forced marriage, women and homelessness, conservation, vaccinating children, medical research, ageing healthily, all of which are preferable to promoting alcohol or shooting. Our PR work includes:

Campaign planning

  • Extending the National Partnership Agreement of Homelessness
  • Introducing stem cell legislation into Victoria
  • Ending forced marriage in Australia

Publicity

  • 150th anniversaries of the Eureka Stockade, Royal Botanic Gardens in Melbourne
  • The opening of The Australian Garden in Cranbourne,
  • The Great Victorian Bike Ride
  • The 100th anniversary of Victorian Women's Right to Vote

Copywriting

We interview and write for blogs, booklets, annual reports, white papers or press releases. We write in many different styles from corporate through to personalised portraits. We write for different audiences too, from children to policy makers to the media. We develop and research original content, as well as rewrite and restructure existing content.

  • New Country New Home – contracted by Equal Opportunities Commission to research, write and edit two booklets for migrant/ refugee groups and landlords.
  • Bio 2010 - editing Victoria for Life Sciences, a booklet aimed at international investment from bioscience companies.
  • VicHealth family violence program – we wrote long and short executive summaries for use by media and politicians to explain complex social policy issues in plain English.

Social media

  • A social media strategy for a well-known NFP
  • A stand-alone twitter plan for a biotech company
  • A pinterest, twitter and facebook plan for a start-up design company
  • A social media policy for a network of not for profits

We facebook and tweet on behalf of four NFP clients, helping them to engage with people who matter, find their voice and boost followers and likes.

Developing websites

MediaWise works with clients to develop websites from a communications viewpoint. We work with designers to develop websites, eNewsletters and other social media channels for non-profit organisations. We plan, develop, design and write copy. We are regularly called to provide advice on website names, requirements, plan and develop briefs for other developers.

 

Case study

Good Shepherd Microfinance

Good Shepherd Microfinance was established to grow the microfinance arm of the Good Shepherd network. The organisation offers low-cost and no-cost loans to people on low incomes across Australia, including the flagship No Interest Loan scheme (NILS). MediaWise was brought in to develop and then, with a team, implement a communications strategy that was two fold: firstly aimed at raising the profile of the new organisation and secondly, promoting and marketing the financial programs. The task was huge. Our work included:

  • Launched the Count Me In strategic direction for Good Shepherd Microfinance
  • Assisted with the launches of the Good Money stores
  • Creating content for the new website and overseeing its development
  • Creating new collateral with the new brand for all of the programs
  • Liaising with major stakeholders such as NAB
  • Putting in place communications policies and protocol for social media, media relations
  • Running media and presentation training
  • Generating coverage for the new CEO, the NILS conference, Money Smart Week