Creating content that counts
What does it take to write a good booklet, fundraising appeal or profile?
What does it take to write a good booklet, fundraising appeal or profile?
Many organisations slog at their key messages, coming up with a mass of words that are often cased in jargon.
There are so many myths about homelessness and women so how do you use PR to start dispelling them?
PR professionals often see writing an annual report as a bore but with a bit of planning and thought, it need not be.
When it comes to PR disasters, one of the worst has been the fabulously bad ‘bucket list’ challenge issued by Malaysia Airlines this week.
A major part of working in PR for not for profits is telling stories about how the organisation’s work is assisting its clients. The question is how?
MediaWise explores what the challenge tells us about Facebook and Twitter, and how to make the most of a vital campaign.
Why does PR have such an image problem? What actually is PR? What skills does a successful PR practitioner require?
George Orwell wrote sharp satirical fiction that resonates as much today as it did when it was first published. Think Animal Farm and 1984.