The more you know about your stakeholder, the more you will engage with them – and they with you.
We recently talked about the importance of creating personas to help you in your communications and promotions with a range of audiences. We have had a number of people ask for more information and so have come up with a list of ten ways in which to make the person come alive.
- Name, age, gender, job and family details
- Hobbies and interests
- What makes them tick – politics, religion?
- How and where do they get their information?
- What do they like to eat, where do they shop?
- What issues keep them awake at night?
- Do they drive, if so what car?
- Do they prefer to take public transport or ride a bike?
- How do they relate to the organisation, or how could they relate?
- What's in it for them?