I have worked with Penny Underwood for several years in the Ideas & Society Program at La Trobe University. Throughout that time I have found her savvy, intelligent, good-humoured and courteous, in short a true professional. Anyone organising an event or needing publicity could not do better than call upon the services and the advice of Mediawise.
Robert Manne, Vice-Chancellor's Fellow, La Trobe University.
I have worked with the Mediawise team - Penny Underwood and John Myers - on a number of occasions to develop communication strategies. They are consistently professional and reliable, and always a pleasure to work with. They have enormous intellectual capacity that enables them to immediately understand complex issues that my organisation is dealing with and to pinpoint the key messages – developing communication strategies that hit the mark. Penny’s integrity, expertise and deep understanding of Australia’s and Victoria's social, environmental and political context deliver outstanding outcomes. Working with her is also fun. I have no hesitation in recommending MediaWise to anyone who is looking for someone they can trust to deliver results.
Vivienne Amery, former CEO, Tweddle child + family health service
MediaWise were instrumental in moving the annual Bike Futures Conference into mainstream media. They are a highly organised and professional organisation who strive for maximum coverage for our event.
Mike Williamson, Bicycle Network Victoria
Penny and John did a superb job for us, way beyond our expectations. They achieved what many of the PR agencies that that we interviewed said could not be done. In over 20 years of doing business in Australia they are still the best value investment we have made in the business. I have no hesitation in recommending them unreservedly, and I am also available should further elaboration be required.
Harold Monty Sacher, Director of Sacher Associates
Penny was great to work with - very understanding and intuitive; able to handle complexity (issues and audiences); and an excellent researcher. She is highly literate, and a competent analyst of ideas and information. The MediaWise team is great value, and works hard to get good results.
Margaret Birtley, Executive Manager, Heritage - Melbourne Cricket Club
Thankyou for your fantastic work helping us with refining the website’s name and positioning. We did enjoy the session with you ‘interrogating’ the brand, and not only was it fun intellectually, it also delivered clarity and confirmation of our direction.
Krista Mogensen, Domestic Violence Resource Centre
As a new organisation establishing our identity from 2012, Penny provided excellent advice and helped put us on the map with several key stakeholders and started to build media awareness of our work. I would highly recommend MediaWise to any organisation seeking experienced, focused, agile and creative communications professionals who deliver every time.
Adam Mooney, CEO, Good Shepherd Microfinance
I've worked on a wide range of communications projects with Penny and have always been impressed by her energy, dedication and efficiency in translating ideas and inspiration into practical action. Her consistently high quality results have led to long-lasting relationships with many clients.
David Greig, Video Producer
As a client representative Penny has liaised with me on numerous occasions, across many years. Each time she was efficient, thorough and far more helpful and courteous than a few other communications professionals I have dealt with over the years. I could not have completed my newspaper articles to the same standard without her dedication to her role.
Olga Galacho, Finance Journalist
I have worked closely with Penny at MediaWise for the past 14 years. MediaWise is a professional, can do and talented team that is results focused.
Partnering with MediaWise has achieved so much for my areas of responsibility and importantly Ballarat, by raising the profile of our unique regional attractions, creating awareness, building the profile of our brands, and importantly delivering audiences and broad media coverage.
Penny is thorough in her strategic thinking and planning, but importantly she provides the essential experience and advice to maximise opportunities and growth. Their knowledge of how to promote arts and culture, history, heritage and tourism is second to none. If you want results with the added value of good open structured advice and positive outcomes I have no hesitation in recommending Penny and MediaWise.
Ron Egeberg, Director of Brentron & Partners