Science underpins how we work and live. With continuous development and a competitive landscape, you need to keep key audiences updated about how new science can benefit them.
MediaWise has extensive experience running PR campaigns in the science and environment sector. We've run campaigns to educate the market about the benefits of new science, to raise the profile of emerging technology, and to launch new services. Whatever the campaign, we focus on making science understandable.
Because of our extensive range of media contacts and expertise, we can help our clients get coverage in a wide variety of publications, both online and offline, in consumer and science media.
Our work has included:
- Working with La Trobe University to bring the University's scientific research to national attention
- Working with the Victorian Government about the successes of Victorian biotechnology
- Promoting National Science Week
- Promoting the Australian Synchrotron
- Writing publications, media releases, profiles and fact sheets - in non-scientific speak.
- Promoting Bill Oddie from The Goodies on a whirlwind tour for Birds Australia (then the RAOU)
Some of our favourite campaigns have included:
CARTWHEEL.org - the wheel of hope
A recent project has seen us working with BioGrid Australia and the launch of CARTWHEEL.org. This international website links people with rare tumours with researchers and clinical trials. We secured coverage in The Age, Melbourne Weekly, Radio National – Breakfast and Health Report, as well as in specialist biotech and science outlets. Since the launch in April, CARTWHEEL has generated significant interest from the international medical community as well as consumers.
Launching the Southern Tanami Indigenous Protection Area
MediaWise was brought in by The Nature Conservancy to help launch the Southern Tanami Indigenous Protection Area declaration. Working alongside the Central Land Council and government representatives from Australia’s National Reserve System, we liaised with media attending the launch, prepared a comprehensive media kit and arranged interviews across Australia and internationally with The Nature Conservancy spokespeople. The Southern Tanami is an area of immense conservation significance. Over 70 types of birds call the area of the Tanami desert home; so do roughly 100 reptile species, as well as threatened, uniquely Australian species such as the bilby, great desert skink and princess parrot. The results? Over 120 clips including 4 international stories on PRB (the USA), Reuters and BBC, over 30 radio interviews, strong print including The Australian and National Geographic and international online media coverage.
http://www.pri.org/stories/2012-07-11/australia-declares-largest-indigenous-protected-area
http://www.australiangeographic.com.au/news/2012/07/aboriginal-desert-reserve-bigger-than-tasmania
http://www.abc.net.au/site-archive/rural/content/2012/s3543459.htm
The Victoria Prize for Science and Fellowships
MediaWise promoted these prestigious awards for over 10 years. Our work included writing profiles, media training, media liaison, stakeholder engagement with the many different research institutes and the winners themselves. We worked with a videographer to develop profiles on each of the winners. Each year, we secured well over 150 clips from radio, television, print and online.
