Arts and culture

Arts and culture, it is what makes the world go round. MediaWise has worked with galleries, artists, theatres and historians to promote exhibitions, cultural events, operas and plays, as well intellectual debate.

Current work includes:

  • Romancing the Skull, Art Gallery of Ballarat. 
  • The New Success, Australian Learning Lecture


British masterpiece discovered 

A particular favourite campaign of ours was Collections of Australia which resulted in a $1 million masterpiece by British artist William Hogarth being discovered in a cupboard in Maryborough, Queensland. Its discovery had the art world's pulse fluttering. MediaWise's publicity saw international coverage including the BBC, CNN, The Times, The Independent, Bangkok Post, Washington Post, as well as media across Australia.

Case Study

MediaWise worked with Professor Robert Manne at La Trobe University to promote the seminal Ideas and Society program, resulting in strong media coverage in The Australian, The Age, Radio National, The Monthly, Big Ideas and specialist online media. Some of the seminars included: Global Warming: Do the maths with Bil McKibben, the USA's most important climate change writer and activist; Julian Assange and Wikileaks and Can we feed 9 billion in 2050, with Tim Costello, Elizabeth Finkel, Snow Barlow and Philip Keene.

I have worked with Penny Underwood for several years in the Ideas & Society Program at La Trobe University. Throughout that time I have found her savvy, intelligent, good-humoured and courteous, in short a true professional. Anyone organising an event or needing publicity could not do better than call upon the services and the advice of Mediawise.

Robert Manne, Vice-Chancellor's Fellow, La Trobe University.