Medical research and health issues are often difficult to understand but over the years we have helped many different organisations break down information into digestible information for the public and the media.
Whether it's a program, policy, service, product or treatment, MediaWise can help package information for many different audiences. We help influence by leveraging traditional and niche media, blogger outreach and coalition development.
Our work in public health includes:
- Promoting National Ride to Work Day and National Ride to School Day, with the express message of getting on your bike to beat disease and the traffic.
- Working with National Ageing Research Institute to build a media profile, develop new collateral and content for social media. NARI is Australia's leading research institute into ageing. Its four areas of expertise are research into pain, falls and balance, dementia and healthy ageing.
- Developing strategies to promote what elder abuse is for a range of clients including NARI and the Old Colonists' Association of Victoria.
- Developing strategies to explain family violence and the link with homelessness to the public.
Past work includes:
- Working with VicHealth to promote findings from the Changing Cultures Changing Attitudes, a national survey on community attitudes to Violence Against Women.
- Working with Orygen, a world-leading youth mental health organisation based in Melbourne, Australia, to prepare content for its new website.
- Working with the Victorian Assisted Reproductive Treatment Authority advising on the website, social media, submissions and other documents as well as media liaison. We have edited documents, prepared content - including FAQs, fact sheets and social media.
- Working with ARCSHS to develop a media campaign to discuss the controversial findings from the Fourth Annual Secondary Students and Sexual Health report. The findings required sensitive handling with a focus on clear, factual reporting to young people, parents and teachers. Columnists and radio presenters were enlisted. A videocast and series of media releases were produced. Researchers were given key message training. The campaign secured front-page coverage in The Age and Sydney Morning Herald, as well as coverage in News Ltd, Triple J, SPRESS, and specialist media. Youth Central (DPCD) was also used.