Working in tourism

MediaWise is known for its tourism PR which includes delivering PR for events, marketing and communication strategies for business and tourism groups as well as strategic advice. Some of our most recent work includes:

Shepparton Show Me

MediaWise and Brentron and Partners developed a marketing strategy for Shepparton Show Me in late 2013.

Shepparton Show Me is an innovative marketing program that combines entices people to come to Shepparton, utilise the city’s services, attend an event or festival, eat out, stay overnight and shop at local businesses.

It is also a collaborative marketing program that strategically promotes the Shepparton business sector during key periods and to specific target markets.

We facilitated two workshops with key stakeholders, including business people and Council managers, to develop the road map for the group for the next five years.

The marketing strategy has been instrumental in helping the group focus on five main approaches to its work: Reach, Leadership, Collaboration, Inform and Accountability. It also is helping the organisation focus on its key target markets including local, regional and metropolitan visitors. 

Today Shepparton Show Me has its own marketing coordinator, a suite of events aimed at the different target markets and the marketing program gathers strength bringing new visitors into the city and engaging more vigorously with the locals and regulars.

The MAD Ride

MediaWise was engaged by the Melbourne Bicycle Touring Club to help promote its annual MAD bike rides through regional Victoria. 

The MAD Ride has been a part of the biking landscape in Victoria for over thirty years. When the event started there were no comparable events in Victoria. Today hardly a weekend goes by without an organised bike ride. In 2013 and 2014 MediaWise worked with the group to increase the number of people taking part as well as to promote the main messages that it was a good value, family friendly and fun way to explore part of the State. 

MediaWise delivered strong results in print and online over the two years as well as TV and radio in 2014.