A look back at 2016

2016 has been a year of interesting and often challenging work, sometimes tedious meetings, but most of all - working with clients who are dealing with some of the urgent challenges facing our society today. Here's a snapshot of the work we have been proud to be associated with:

Being chosen as the PR agency to promote the sad news that Ernie Sigley has Alzheimer's disease.

Promoting GriefLine, a small but energetic charity made up mainly of allied health professionals who volunteer their time to listen and care for people who are suffering loss and grief and need someone to turn to. Top of our list of highlights include developing the organisation's first corporate booklet, landing front page of The Age with a story on its Silent Grief program, and increasing its social media following by 100%.

Working with Old Colonists' Association of Victoria - the year began with setting up their new website, social media and finalising the new look annual report. We've landed stories in The Age, local papers, and are now project managing the association's 150th anniversary which will be celebrated in 2019.

Publicising the National Ageing Research Institute that does some of the best research on behalf of older Australians in this country. Highlights include co-editing Mosaic on research and Culturally and Linguistically Diverse older Australians, and placing research stories on issues from sex through to elder abuse, retirement village living and older Indigenous people and art.

Working withthe Australian Learning Lecture, a dynamic organisation auspiced by State Library of Victoria and the Koshland Innovation Fund. It aims to bring big ideas in education into the public arena. We've just started working with the group and are preparing for a major lecture in May 2018 with Charles Fadel on The New Success together with round tables with Deputy Secretaries in Canberra, a media tour, and much more.

Promoting the RACV Great Victorian Bike Ride along the Great Ocean Road and gaining over $1 million of publicity that included a video about a volunteer rescuing a drowning koala (the video went viral) and hosting a range of journalists on the ride.

Working with McAuley Community Services in a number of ways including getting family violence leave onto the political agenda, securing funding for a further year under the National Partnership Agreement for Homelessness as well as McAuley Works, an employment program for women survivors of family violence, opening McAuley House, Victoria's first purpose built accommodation and support centre for women who are homeless.

And then there have been many other projects including:

  • A communications strategy for Trust for Nature
  • Publicity for the national conference of the Australian Association of Gerontology
  • A communications audit for Domestic Violence Resource Centre of Victoria
  • Launching of Australia's first Spiritual Guidelines for older people for Meaningful Ageing Australia
  • Editing research by The University of Melbourne into the use of emergency departments in hospitals
  • Working with the Australian Council of Learned Academies and the Chief Scientist's Office to promote a suite of reports on Australia's progress in the 21st Century