We advise our clients to kiss. A lot. We also refer our clients to Albert Einstein, who never minced his words.
If you can’t explain it simply, you don't understand it well enough.
Over many years, one of our pet hates has become the use of complicated, polysyllabic words instead of simple, monosyllabic words.
High among these are the words use and utilise. As the Oxford English Dictionary makes clear, there is a distinction between the words. “Use” means, “take, hold, or deploy (something) as a means of accomplishing a purpose or achieving a result.” “Utilize” means to “make practical and effective use of.”
So here is our list which, we hope, will help you to KISS a lot.
Advantageous — helpful
Ameliorate — improve
Cognisant — aware
Commence — begin, start
Commensurate — equal
Consolidate — combine
Deleterious — harmful
Disseminate — issue, send
Endeavor — try
Erroneous — wrong
Expeditious — fast
Facilitate — ease, help
Inception — start
Implement — carry out
Leverage — use
Optimise — perfect
Prescribed — required
Proficiencies — skills
Promulgate — issue or publish
Proximity — near
Regarding — about
Remuneration — reward, payment
Subsequently — after or later.