The importance of photos

If you Facebook, tweet or write a blog, use photos! This is why:

Images get more views

Articles with images receive 94 percent more views than those that don’t, along with more blog comments and reader engagement. In fact, even the images themselves, when suitably tagged, can drive traffic and new audiences through search.

Visual storytelling resonates

When you use photos to visually represent the ideals, people and experiences behind your brand, you form a connection with viewers.

Journalists love them

Photos save the journalist time and show credibility. Make sure you pitch first and make the journalist aware you have photos available via company newsroom, shared drive or request.

Images motivate your audience to act.

Presentations with visuals are more effective at steering an audience toward a desired course of action.