Make content easy to share
If you want your image to go viral, it is has got be interesting and inspiring. Photos and videos must be high quality.
Make visual content accessible
Create Facebook images that meet the platform’s size requirements and shoot YouTube videos in landscape mode. And the same goes for twitter.
Use free tools
Take advantage of free graphic design tools such as Canva and Piktochart. Short-form video services such as Vine and Instagram have also revolutionised the way in which we point, shoot and upload.
Get your fans involved
Empower your fans to share their stories and you will encounter a level of authenticity that can be used as part of your content strategy. Engaging with your advocates and with your social networks are fantastic ways to solicit visual content.