You’ve designed the logo, worked out your colours and now need to print.
Spot Colour Printing, also known as Offset
If your logo features just one or two colours and you have a big printing job, spot colour printing will give you the best results. If you are printing business cards, stationary, or another simple product with a logo in just a few precise colours, spot colour printing is for you. This process uses Pantone colours, so each shade will match your specifications exactly.
Four Colour Process Printing (Offset)
Four colour printing uses CMYK colours to produce your logo or other image. With four colour process printing, you will get sharp, accurate images on every pass.
Digital Printing
If you have a digital printer, you have probably seen digital printing in action in your own home. Digital printing uses toner or ink-jet technology to create images using CMYK colour.
Digital printing will not produce the same quality as offset printing with spot colour or four colour options. If you are printing a small run, such a dozen brochures or just one or two posters, the most cost-effective choice is digital printing.
You should always work with a professional printer, even if you choose digital printing for a professional project.